Posted by: everynation | February 26, 2007

The Wonderful Wizard of Blog

by Lynn Nawata

lynn1.jpgGiving credit where credit is due, I have to say that it is Joey Bonifacio‘s fault that you are now being bombarded with blogs, and requests from me asking you to contribute to the EN Plog.  Why the sudden blog-revolution? Well, I’m glad you asked. (Even if you didn’t, you get to hear the answer.)

There are two very useful books that we are all reading here in Manila, and I would encourage you to read them as well. The first, “The Corporate Blogging Book” by Debbie Weil, will give you the push you need to get over the fear of blogging and will provide the paradigm shift you need to understand that blogging is not just a cool fad that 20-something’s do — it is the most effective way to communicate with and engage people in the interactive world of Multiply, MySpace, and Wikipedia. Joey (aka “The Wizard of Blog”) was the first to read “The Corporate Blogging Book” and is now the proud father of four — count ’em FOUR, blogs.

Click here to read Joey’s excellent blog “Intimidated By the Blogosphere.”

My takeaway from this book was that, if you don’t learn how to ride the wave of blogging, you will be, well, “left behind” (and, let’s face it, who wants that?)

The second book is: “The Blogging Church” by Brian Bailey. This is an excellent resource for how blogging can be used to effectively create community within your church membership.

The following is an excerpt from “The Blogging Church”:

The church is a place where lives are eternally transformed as we meet the God who created us… Blogging is one more method to open doors to your church, and ultimately to a relationship with Christ. Start writing about these transformations — the moments that bring a smile to your face as you’re reminded, “This is why we do what we do” … these true stories from the life of your community make a four-color brochure pale in comparison. (p. 35, “The Blogging Church.”)

This is the power of a blog. It can create a sense of shared community. It can help you share the vision and direction of your church with your staff and members. It can demonstrate to non-christians that not all christians are like the big-haired evangelists they see on tv. It can show people that, besides being a talking head on Sunday mornings, you also like pina coladas and getting caught in the rain. (Okay, maybe not that last one, but people do want to know that you are just a regular guy like Garry who mountain bikes and roots for the underdog.)

Lynn Nawata is the author of The Tale of Gaijin, Lynn’s Book Club, and is the Chief Blogging Officer of Every Nation Ministries.


  1. Lynn thanks for all the blog info – I have ordered both the books and am excited about the concept of building community via the “blog” – I appreciate all your hard work

  2. links on the side are great. i really liked the “church mkting sucks” site. good info. if anyone out there has a link that would be helpful to an EN pastor or campus minister, let lynn know. and keep on plogging away.

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